What is marketing? If you google this question, millions of results will show up and might be confusing. After reading a few, I found that the one that really explains the meaning of marketing is this one you see below.
"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Approved 2017)". The American Association of Marketing reviews and updates this and other definitions every three years, so this may be changing soon.
As you can see, all that involves the promotion of your business, product, or service is Marketing, and it has an impact on you and your community. Marketing has been around forever. It's always been important, but under these pandemic circumstances, it's even more critical we use it wisely.
We are facing a crisis that forced us to close our businesses, work from home, and for some that was not even an option. For many of us, it's like starting from zero. It's scary, but not as much as the virus we are surviving, though.
With the new sanitary measures and health recommendations, we all know how important it is to make our clients feel safe right now. Your communications and marketing strategy must highlight all your efforts to make your business, product, or service reliable for your customers.
Now more than ever, Marketing is Important!
Here you have 13 Reasons why!
People need to know you are back in business as the economy reopens.
In this "new normal," you want to make sure you communicate and show your customers how you are keeping them and your team safe.
Marketing goes hand by hand with your sales.
It is how you passively influence people to buy your product or service.
It is the strategy that helps you track your performance, evaluate and adjust your plan on the go, and improve.
You can keep social distance and still promote your business successfully.
It is how you remind your customers who you are and how great they will feel using your product or service.
It is how you create brand awareness even if you have been around for a while.
Are you a new business? It is how you determine your product, pricing, target audience, and distribution, so you can start to promote, get noticed and known. It is how you make noise and break into the market strong.
There is no better way to spread the word about your products/services and the solutions they represent for your customers. Also any special promotions you may have.
You have marketing options, both online and offline, that are free or at least cost-effective.
It is how you show appreciation to your existing customers and attract new ones.
You want your business to grow exponentially.
There are probably more reasons. However, these are a starting point to start thinking about your marketing strategy today. Marketing is a crucial component of any business, and it'll always be there!
I hope you find this information useful and if you have any questions, please leave a comment below and share this article with your friends if you feel to do so!
Thanks for reading, until next entry